We have created this basic digital marketing guide to help our readers understand the basic meaning and functioning
of online marketing.
marketing is nothing but the use of the internet and online devices such as
laptops, smartphones, etc. to deliver advertisements. Similar to the offline
marketing methods, a digital marketing strategy makes use of various strategies
such as SEO (search engine optimization), SMM (social media marketing), PPC
(pay-per-click advertising), Content marketing, etc.
Although, the use of digital marketing has
been predominant since the early 2000s; however, it is only in recent years
that it has grown beyond leaps & bounds. The reason for such aggressive growth
can be attributed to the drastic increase in the use of smartphones and the
consumption of the internet.
According to a survey conducted in the year
2019, an average person spends around 150 minutes approx. on the various social
media platforms (Facebook, Instagram, Twitter, Snapchat, etc.). Further, this
number only tends to increase as you move towards the urban areas (which hold the
majority of spending power). Thus, it is but natural for companies to tap into
this growing phenomenon called digital marketing and increase their revenue.
The various digital marketing strategies
that one can use are:
- SEO (Search engine optimization)
The art of organically ranking higher in
the SERPs (search engine ranking pages) by using various strategies is termed
as search engine optimization. The main aim of SEO is to increase a website or
webpage’s traffic by making use of unpaid strategies.
An SEO strategy can be divided into three
major types: 1) On-page SEO: Optimizing webpages to increase traffic is termed
as on-page SEO. 2) Off-page SEO: Activities that you perform outside your
website can be defined as off-page SEO strategies. 3) Technical SEO: Optimizing
the websites back-end coding to improve its crawling and indexing is called as
technical SEO. However, SEO strategies are extremely complex and can only be
executed properly by a professional agency.
Pay-per-click marketing is driving traffic
to your website or webpage through paid means; thus, helping you rank on the
first page of the inorganic section without investing time in SEO strategies. However,
in PPC advertising, you have to pay a certain amount of money to the publishers
for each click on your advertisement. Thus, you are basically buying your way
to the top of the SERP’s through calculated strategies and investment. There
are a ton of different PPC advertisement options in the market, such as display
advertisement, search result marketing, native advertising, etc.
- SMM (Social media marketing)
At this very moment, over 60% of the global
population is busy scrolling through their social media feeds. Thus, it is only
natural that brands and companies make use of these platforms to improve their
visibility as well as generate some fresh leads. Social media marketing is the
form of marketing that utilizes social media accounts to direct traffic towards
their webpages and websites. A good SMM, PPC and SEO strategy is a must, if you
want to enter the race towards digital freedom.
The creation and distribution of unique
online content such as articles, blogs, social media posts, videos, etc. is
termed as content marketing. The main goal of content marketing is to write
compelling copies that will create a buzz amongst the audience, which in turn
will generate revenue. However, one must remember that the content has to be
fresh as well as plagiarism-free.
If you have any further queries, feel free
to connect with us. Our team would love to hear more from you!