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Digital Marketing
06 Nov 2020

Digital marketing guide: A basic guide for better understanding!

We have created this basic digital marketing guide to help our readers understand the basic meaning and functioning of online marketing.

Digital marketing is nothing but the use of the internet and online devices such as laptops, smartphones, etc. to deliver advertisements. Similar to the offline marketing methods, a digital marketing strategy makes use of various strategies such as SEO (search engine optimization), SMM (social media marketing), PPC (pay-per-click advertising), Content marketing, etc.  

Although, the use of digital marketing has been predominant since the early 2000s; however, it is only in recent years that it has grown beyond leaps & bounds. The reason for such aggressive growth can be attributed to the drastic increase in the use of smartphones and the consumption of the internet.

According to a survey conducted in the year 2019, an average person spends around 150 minutes approx. on the various social media platforms (Facebook, Instagram, Twitter, Snapchat, etc.). Further, this number only tends to increase as you move towards the urban areas (which hold the majority of spending power). Thus, it is but natural for companies to tap into this growing phenomenon called digital marketing and increase their revenue.

The various digital marketing strategies that one can use are:

  • SEO (Search engine optimization)

The art of organically ranking higher in the SERPs (search engine ranking pages) by using various strategies is termed as search engine optimization. The main aim of SEO is to increase a website or webpage’s traffic by making use of unpaid strategies.

An SEO strategy can be divided into three major types: 1) On-page SEO: Optimizing webpages to increase traffic is termed as on-page SEO. 2) Off-page SEO: Activities that you perform outside your website can be defined as off-page SEO strategies. 3) Technical SEO: Optimizing the websites back-end coding to improve its crawling and indexing is called as technical SEO. However, SEO strategies are extremely complex and can only be executed properly by a professional agency.

  • PPC (Pay-per-click)

Pay-per-click marketing is driving traffic to your website or webpage through paid means; thus, helping you rank on the first page of the inorganic section without investing time in SEO strategies. However, in PPC advertising, you have to pay a certain amount of money to the publishers for each click on your advertisement. Thus, you are basically buying your way to the top of the SERP’s through calculated strategies and investment. There are a ton of different PPC advertisement options in the market, such as display advertisement, search result marketing, native advertising, etc.

  • SMM (Social media marketing)

At this very moment, over 60% of the global population is busy scrolling through their social media feeds. Thus, it is only natural that brands and companies make use of these platforms to improve their visibility as well as generate some fresh leads. Social media marketing is the form of marketing that utilizes social media accounts to direct traffic towards their webpages and websites. A good SMM, PPC and SEO strategy is a must, if you want to enter the race towards digital freedom.  

  • Content Marketing

The creation and distribution of unique online content such as articles, blogs, social media posts, videos, etc. is termed as content marketing. The main goal of content marketing is to write compelling copies that will create a buzz amongst the audience, which in turn will generate revenue. However, one must remember that the content has to be fresh as well as plagiarism-free.

If you have any further queries, feel free to connect with us. Our team would love to hear more from you! 

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